Radio Advertising - CFP Public Awareness Campaign Toolkit

For CFP® Professionals


Radio Advertising

Radio advertising is an important part of CFP Board's Public Awareness Campaign to increase awareness of CFP® professionals. During 2017, radio ads and sponsorship messages will air on popular NPR shows such as "Morning Edition" and "All Things Considered," as well as ESPN's "Mike & Mike" radio show and TV simulcast.

Sample Script

A sample script based on the :15 second national NPR sponsorship is below. This can be edited for use on your local NPR station, podcast or other audio appearance.

Support for [NPR] comes from [insert name] C-F-P, on behalf of Certified Financial Planner professionals. Committed to the highest standard in personal financial advice to help plan for major life events and reaching financial goals. At Let’s Make A Plan dot org.
Download the script (PDF, 50KB)
Click to open the file in your browser. To download the file to your computer, right-click (Command-click on Mac) and select "Save As…"

Need assistance for suggested edits? Your media representative will be able to help, or feel free to contact us at 800-487-1497.

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