CFP Board Fall 2016 Public Awareness Campaign Ads

For CFP® Professionals

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CFP Board Fall 2016 Public Awareness Campaign Ads

CFP Board's Public Awareness Campaign has been instrumental in raising awareness of CFP® certification among consumers. The integrated ad campaign includes a mix of TV, radio and online advertising as well as social media and public relations. The following ads ran in fall of 2016.


Mock Debate Ads

CFP Board's Public Awareness Campaign's 2016 "Mock Debate" ads ran on several websites in the fall of 2016. This series of mock debates highlights the fact that, like financial planners, just about anyone can be a candidate.

"Speakerphone"

This ad, "Speakerphone," shows a political debate and highlights the fact that, like financial planners, just about anyone can be a political candidate.


Sharing this Video

To place the video on your own site:

  1. Copy the code from the field below.
  2. Paste this code on any page on your website where you want the ad to appear.
  3. To update the size of the embed, visit the YouTube page for the video and follow the instructions under the "Share" tab.

"Space"

This ad, "Space," shows a political debate and highlights the fact that, like financial planners, just about anyone can be a political candidate.

Sharing this Video

To place the video on your own site:

  1. Copy the code from the field below.
  2. Paste this code on any page on your website where you want the ad to appear.
  3. To update the size of the embed, visit the YouTube page for the video and follow the instructions under the "Share" tab.

"Streets"

This ad, "Streets," shows a political debate and highlights the fact that, like financial planners, just about anyone can be a political candidate.

Sharing this Video

To place the video on your own site:

  1. Copy the code from the field below.
  2. Paste this code on any page on your website where you want the ad to appear.
  3. To update the size of the embed, visit the YouTube page for the video and follow the instructions under the "Share" tab.

TV Ads

CFP Board's Public Awareness Campaign's 2016 television ads aired on several national cable networks. The "Faucet" ad shows a situation where you would be better served working with a professional. The “DJ” television ad asks, if they're not certified, how can you tell the difference between the advice a financial planning professional and anyone else?

"Faucet" TV Ad

The "Faucet" television ad aired on several national television cable networks in 2016, showing a situation where you would be better served working with a professional.

"DJ" TV Ad (30 seconds and 15 seconds)

The 30-second and 15-second "Let's Make a Plan" television ads aired on several national television cable networks and asked, if they're not certified, how can you tell the difference between the advice a financial planning professional and anyone else?


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