CFP Board Invigorates Communications with CFP® Certificants

Certification Updates

CFP Board Invigorates Communications with CFP® Certificants

Oct 01, 2008

WASHINGTON, DC, October 1, 2008 – The Board of Directors of Certified Financial Planner Board of Standards, Inc. (CFP Board) has launched a comprehensive outreach program for active two-way communications with its certificants. “The diverse and wide-ranging nature of the CERTIFIED FINANCIAL PLANNER™ certificant community makes open and transparent communication paramount. Technology, such as Webinars and other online tools, provides us with the means to build a robust communications structure,” said David G. Strege, CFP®, Chair of the Board of Directors. Noting that two-way communications is a key element of the new efforts, he added, “Events such as the Business Update Webinar that was held on July 9 give our community the opportunity to hear directly from CFP Board leadership and to let us know what’s on their minds.”

More than 500 people participated in CFP Board’s July 9 internet-based virtual “talk show,” hosted by Stewart Welch, III, CFP®. His conversation with Strege, Chair-elect Marilyn Capelli Dimitroff, CFP® and CFP Board CEO Kevin R. Keller gave CFP® certificants insights into CFP Board's current activities, and the revised Standards of Professional Conduct that went into effect July 1. The format of the Webinar also allowed participating certificants to submit questions, some of which were answered on the live program. Answers to all questions submitted are posted on CFP Board’s website,

The Webinar included a poll of the participants’ readiness for the Jan. 1, 2009 enforcement date for the revised Standards. The results indicated that 80% of the respondents said they were very confident or somewhat confident that they would be ready to meet the fiduciary standard by Jan. 1.

“We were delighted by the positive reception of our initial Business Forum Webinar and plan to expand our outreach in several exciting directions,” Keller said.

In its continuing efforts to increase transparency and engage CFP® certificants in an ongoing dialogue with its leadership, CFP Board will host additional Business Update Webinars and “town-hall” meetings around the country. The monthly CFP Board Report e-newsletter will continue to inform certificants and other key stakeholders of developments and opportunities at CFP Board, and certificants can provide their input to the Board of Directors through the mailbox. Summaries of the Board of Directors’ meetings will be available on the website to keep certificants informed of the Directors’ latest actions and decisions.

Another step recently taken was the development of a new document, Purpose, Parameters and Policies of CFP Board. The document combines the history of CFP Board with information about the organization’s structure and strategic plan. “It’s our hope that this document helps provide CFP Board’s stakeholders with a clear understanding of CFP Board’s purpose and how its organizational structure and strategic plan helps it achieve that purpose. We believe the document will facilitate future communications,” said Strege.

The mission of Certified Financial Planner Board of Standards, Inc. is to benefit the public by granting the CFP® certification and upholding it as the recognized standard of excellence for personal financial planning. CFP Board owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™ and federally registered CFP (with flame design) in the U.S., which it awards to individuals who successfully complete CFP Board's initial and ongoing certification requirements. CFP Board currently authorizes more than 58,000 individuals to use these marks in the United States.

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CFP® - The Recognized Standard of Excellence in Personal Financial Planning

Chris Wloszczyna, Director of Public Relations
CFP Board
P: 202-379-2252