Each year CFP Board holds a Firm Meeting with representatives of financial service firms that employ or contract with CFP® certificants. This interaction provides firm representatives with insights into the CFP® certification process and furthers CFP Board's ongoing efforts to assess the requirements for CFP® certification to make sure they are set in a way that protects the public. The 2009 Firm Meeting took place on Friday, December 4, 2009 from 9:00 a.m. - 3:00 p.m. at the Westin New York at Times Square, New York City. This meeting focused on compliance issues facing today’s firms, including updates on CFP Board’s work with firms to implement the Standards of Professional Conduct and the fiduciary standard for financial planning services. The meeting will feature a keynote speaker, as well as sessions by CFP Board’s senior staff on the latest developments in CFP Board’s education standards, professional review process and public policy activities. This meeting also offered opportunities to continue our work with firm representatives to evaluate current services and explore new ideas for ways CFP Board can more effectively support your firm and the CFP® certificants working within your organization. Friday, December 4     9:00 a.m. - 9:30 a.m. Continental Breakfast     9:30 a.m. - 10:00 a.m. Welcome and CFP Board Updates   Marilyn Capelli Dimitroff, CFP® 2009 Chair, CFP Board's Board of Directors Kevin Keller, CAE CEO, CFP Board     10:00 a.m. - 11:00 a.m. We've Bottomed, Now What?       After two years of a recession, the US economy is poised to turn around. From a recession that turned into a credit crisis that morphed into a financial panic, the way forward will not be like any recession we’ve seen. Busch will guide you through where we’ve been, where we are and where we are going. How can businesses take advantage of the new opportunities while avoiding the hazards? As a CNBC contributor and blogger, he stays on top of the trends and news flow that impacts the markets. With humor and humility from over 25 years in the financial markets, Busch explains what's really at stake and what strategies will likely be successful.       Andrew Busch Global Currency and Public Policy Strategist, BMO Capital Markets; Financial Industry Expert; Author and Contributor, CNBC     11:00 a.m. - 11:15 a.m. Break     11:15 a.m. - 12:15 p.m. Understanding The Fiduciary Duty of Financial Advisers       This session will give you insight in the current debate on the fiduciary standard of care for all investment advice. Industry experts from all sides of the debate will share their experience, knowledge and ideas!       David T. Bellaire, Esq. General Counsel & Director of Government Affairs, Financial Services Institute       Robert L.D. Colby Counsel, Davis Polk & Wardwell LLP       Ron A. Rhoades, J.D., CFP® Private Wealth Manager, Joseph Capital Management, LLC       Melanie Senter Lubin Maryland Securities Commissioner NASAA Board Member       Marilyn Mohrman-Gillis Managing Director, Public Policy, CFP Board     12:15 p.m. - 1:30 p.m. Lunch     1:30 p.m. - 2:30 p.m. CFP Board’s Ethical Standards - An Analysis of Their Application       Early in 2009, CFP Board formed a working group of 22 senior executives, compliance officers and heads of financial planning departments at broker-dealers, registered investment advisors, insurance companies and banks. The objective of the working group was to discuss the challenges faced by firms in applying CFP Board’s Standards of Professional Conduct to each firm’s business model and the regulatory environment in which the firms operate. The working group tackled such issues as whether a written agreement and disclosures of compensation and conflict of interest are required if the CFP® certificant prepares a financial plan for a client but has limited or no contact with the client. Other issues discussed relate to supervision requirements, the need for guidance on CFP Board’s definition of financial planning, and the need for clarity around the application of the fiduciary standard to the sale of financial products. Over the course of three working group meetings, interpretive guidance on the Standards was drafted to address the issues raised. This guidance will be presented by four members of the working group during CFP Board’s Firm Meeting.       Christine S. Fahlund, Ph.D., CFP® Vice President and Senior Financial Planner, T. Rowe Price Investment Services, Inc.       Grace C. Fuller Director, Investment Adviser Compliance – Legal Affairs, MetLife Financial Services       Deborah L. O'Neil, CFP® Vice President, AXA Advanced Markets       Robert M. Rosh Vice President & Associate General Counsel New York Life Insurance Company       Michael P. Shaw, Esq. Managing Director, Professional Review and Legal, CFP Board     2:30 p.m. - 3:00 p.m. Looking Forward: CFP Board in 2010   Robert J. Glovsky, CFP® 2009 Chair-Elect, Board of Directors Kevin Keller, CAE CEO, CFP Board Registration for CFP Board's 2009 Firm Meeting was complimentary. Firm meeting attendees are responsible for their own lodging and transportation arrangements. Location: The Westin at Times Square is located at 43rd Street and 8th Avenue, in the heart of the Broadway District. The hotel provides easy access to the city’s subway system and is within blocks of Penn Station and Grand Central Station. The Westin at Times Square 270 West 43rd Street at Eighth Avenue New York, NY 10036 1-888-201-0271 Questions about CFP Board's 2009 Firm Meeting may be directed to 508-759-8180 or events@CFPBoard.org

David T. Bellaire, Esq
General Counsel & Director of Government Affairs, Financial Services Institute
David is General Counsel and Director of Government Affairs at the Financial Services Institute – the advocate for independent broker-dealers and financial advisors. He has more than 18 years of broker-dealer compliance, legal, and operations experience. Most recently, he was Vice President of Operations and General Counsel at Securities Service Network, Inc. He also previously was Compliance Manager and Special Investigations Attorney with InterSecurities, Inc., Assistant Director of Compliance at Commonwealth Financial Network, Inc., and Assistant to the Executive Director at the Institute of Certified Financial Planners. David received a B.S. in business management from Providence College and J.D. from the University of Denver College of Law. He is a member of the MA and TN bar.

Andrew Busch
Global Currency and Public Policy Strategist, BMO Capital Markets; Financial Industry Expert; Author and Contributor, CNBC
Market strategist, author, columnist and television commentator, Andrew Busch has been connecting the dots between events and global financial markets for the last twenty-five years. As the current Director and Global Currency and Public Policy Strategist for BMO Capital and former economic advisor to John McCain's presidential campaign, Andrew Busch daily crafts strategies for dealing with the volatile global markets. With a humorous and humble Midwest approach, Busch shows audiences how to interpret the seismic global shifts that are occurring for investors and corporations. Through his timely and energetic presentations, attendees will understand how to live, learn and thrive in the current chaos...the Chicago Way. A CNBC contributor who is regularly quoted in the press around the world, his blog is number one on CNBC's website. In addition to his daily newsletter (The Busch Update) and his monthly columns for SFO (Stock, Futures, and Options) magazine, Busch is an author whose most recent book is entitled World Event Trading: How To Analyze and Profit From Today's Headlines.

Marilyn Capelli Dimitroff, CFP®
2009 Chair, CFP Board’s Board of Directors
A CFP® certificant since 1982, Marilyn Capelli Dimitroff is president of Capelli Financial Services, Inc., in Bloomfield Hills, Mich. She previously was senior vice president and private banking manager at Citizens Bank in Michigan and Illinois. She also managed Forest Financial Corporation in Chicago, Ill. Her professional affiliations have included the CFP Board’s Board of Practice Standards, the national Chapter Advisory Council of the former IAFP, and the Charles Schwab & Co. Inc. Advisory Board. She currently also serves on the Retirement Security Coalition Advisory Board of the Financial Services Roundtable. The Wall Street Journal, Forbes, the New York Times and other publications have quoted Dimitroff, who has appeared regularly on television and radio. Worth magazine has identified her since 1994 as one of the nation’s top financial advisers, and she has appeared on Bloomberg Press’s top 55 practicing financial advisors and Money magazine’s top 200 financial planners. She has bachelor’s and master’s degrees in mathematics from Michigan State University and Eastern Michigan University, respectively.

Robert L.D. Colby
Counsel, Davis Polk & Wardwell LLP
Mr. Colby is Counsel in Davis Polk & Wardwell’s Washington, D.C., office, advising clients on regulatory requirements for broker-dealers, markets, central counterparties and depositories, transfer agents, rating agencies, and market participants’ trading practices. Before joining Davis Polk in 2009, Mr. Colby served as Deputy Director of the Securities and Exchange Commission’s Division of Trading and Markets. Previously, he was Chief Counsel of the Division and Branch Chief of the Division’s Office of Market Structure. Mr. Colby received a B.A. in history from Bowdoin College and a J.D. from Harvard Law School.

Christine S. Fahlund, Ph.D., CFP®
Senior Financial Planner & Vice President, T. Rowe Price
Christine S. Fahlund, Ph.D., CFP®, is a senior financial planner and vice president of T. Rowe Price. She joined the company in 1995. With more than 25 years of experience in financial planning, Christine is often quoted in the national financial press, including The Wall Street Journal, The New York Times, BusinessWeek, and Kiplinger’s, and has appeared on CBS News, CNBC network, NPR radio, and the websites SmartMoney.com and Marketwatch.com, among others. In 2007 she was one of 10 women recognized by The YWCA of the Greater Baltimore Area, Inc., as recipient of a Special Leader Award in Corporate/Business. Christine specializes in the areas of retirement accumulation strategies, retirement distribution planning, and estate planning. Christine also provides technical financial planning content and analysis for the firm and assists with the development of new financial planning-related products and services. She is a Series 7 and 66 registered representative. Currently, she is chair of the board of The Arthritis Foundation, Maryland Chapter. Christine earned a B.A. in biochemistry from Mount Holyoke College and a doctorate in biochemistry from the University of Massachusetts Five College Ph.D. Program.

Grace C. Fuller
Director, Investment Adviser Compliance – Legal Affairs, MetLife Financial Services
Grace C. Fuller, MetLife, Iselin New Jersey. She has been with MetLife since 1999, where she oversees financial planning compliance for the MetLife Enterprise registered investment advisors (MetLife Securities, New England Securities, Walnut Street Securities, Tower Square Securities). Previously, she was at American Express Financial Advisors in their compliance and financial planning departments. Prior to working at the Minneapolis corporate office, she and her husband had a financial planning practice for 8 years in Maine. Grace obtained her CFP® certification in 1994 (currently lapsed) and is working toward her ChFC designation along with her husband and son, who is studying to enter the financial planning business. She resides in New Jersey.

Robert J. Glovsky, J.D., LL.M., ChFC, CLU, CFP, CFP®
2009 Chair-Elect, CFP Board’s Board of Directors
Bob Glovsky is president of Mintz Levin Financial Advisors, LLC in Boston, Massachusetts, which provides wealth management and investment advisory services to individuals and families. He is director of Boston University’s Program for Financial Planners and has chaired CFP Board’s Board of Examiners. He is a lecturer, teacher and speaker on financial planning topics and helped develop a financial planning software product. Mutual Fund magazine’s “Nation’s Top 100 Financial Planners” and Worth magazine’s “Best Financial Advisors in the Country” have featured Glovsky, who hosts his own show on Business Radio. He has appeared on CNBC and New England television channels and has been a professional advisor to the Boston Herald Money Manager column and a contributor to the Boston Business Journal and Massachusetts Lawyer’s Weekly. The New York Times, the Wall Street Journal, Barron’s, Business Week, the Boston Globe and the Boston Herald regularly quote him. His community service includes the B’Nai B’rith Sports Lodge, the Spinazzola Foundation and the Anti-Defamation League Executive Committee (New England region). He was graduated from Dartmouth College and earned his J.D. and a master’s in taxation from Boston University School of Law.

Kevin R. Keller, CAE
CEO, Certified Financial Planner Board of Standards, Inc.
Kevin R. Keller is Chief Executive Officer of Certified Financial Planner Board of Standards, Inc. (CFP Board), the certifying and standards setting organization for personal financial planning. CFP Board has awarded CERTIFIED FINANCIAL PLANNER™ certification to more than 60,000 individuals in the U.S. who have completed CFP Board’s initial and ongoing certification requirements. Mr. Keller joined CFP Board in May 2007 after serving 16 years with the Association for Financial Professionals (AFP), a membership organization for the finance profession that provides products, education and training for treasury and corporate finance. At AFP, he held the position of senior vice president and chief operating officer for the prior seven years and had management responsibility for programs and services for the 16,000-member organization. He led the organization's strategic planning process and enhanced and grew the Certified Treasury Professional credential. Mr. Keller has held senior staff positions at several associations and earned the Certified Association Executive (CAE) credential in 2000. He holds a B.S. in agriculture and an M.S., both from Ohio State University.

Marilyn Mohrman-Gillis
Managing Director of Public Policy, Certified Financial Planner Board of Standards, Inc.
As CFP Board’s Managing Director of Public Policy, Marilyn Mohrman-Gillis develops and oversees CFP Board’s advocacy initiatives to ensure the visibility and credibility of the CFP® certification with legislators, regulators and other policy makers. During her extensive career in the nation’s capital, Ms. Mohrman-Gillis has built an impressive portfolio of advocacy on behalf of the American public for and with regulators and legislators. As Director of Policy and Federal Relations with the National League of Cities (“NLC”), Ms. Mohrman-Gillis directed policy development, federal advocacy, and grassroots mobilization for the nation’s leading association representing municipalities across the country. She also directed the NLC’s advocacy before Congress and federal agencies on a number of issues, including extensive work with tax and finance policies. In her roles as Vice President for Policy and Legal Affairs and General Counsel for the Association of Public Television Stations, Ms. Mohrman-Gillis had extensive legal and regulatory advocacy responsibilities, supplemented with a key role in strategic planning for the association, its board and member public television stations. As a supervising attorney in the Federal Communications Commission’s Mass Media Bureau, Ms. Mohrman-Gillis managed staff attorneys who were responsible for the development of broadcast and cable rules. She began her career as a litigator in the Washington, DC, office of the law firm Steptoe & Johnson.

Deborah L. O'Neil, CFP®
Vice President, AXA Advanced Markets
Debbie joined AXA in July 1993 after serving in the United States Air Force for eight years in Nebraska and Germany. While in Germany, she received her Bachelor of Science in Business Management from the University of Maryland, European Division in 1990 in Heidelberg, Germany. In May 1994, she was awarded her Juris Doctor from the University of Denver, College of Law. Debbie’s positions with AXA have included: Advanced Underwriter (Denver, CO 1993-1996), Director of Advance Planning (Troy, MI 1996-1999) and Assistant Director, Life Marketing and Estate Planning (New York, NY 1999-2002), and Director, Wealth Planning Team (Denver, CO 2002-2006) responsible for assisting Paramount Planning Group (PPG) members with advanced planning issues for case design and technical matters. In 2007 Debbie became the Director of the AXA Advanced Markets (AAM) team in NY supporting the advanced market needs of all AXA producers nationally including investment advisory planning activities. Debbie is licensed to practice law in Michigan and Colorado. In May 2001, she received her Chartered Life Underwriter designation and in June of 2003 her CFP® certification. Debbie also holds her FINRA Series 7, 24, 63 and 65 licenses. Debbie was published in the ABA publication The Complete Lawyer January/February 1999 edition with the article “Gift Taxes: Family, Friends and the Tax Collector”, in Steve Leimberg’s Estate Planning Newsletter November 2005 with the article “SEC Rule 202(a)11-1 The Line between Financial Planning and Advice Merely Incidental to Insurance Sale”; and in the National Underwriter Life & Health Magazine, February 2006 with the article “Insurance is Sold, Not Bought.” Debbie is a member of the ABA, AALU, FPA, the Business Insurance and Estate Planning Committee of AALU Michigan Bar Association, Colorado Bar Association, American Society of Financial Service Professions, Probate and Trust Section of ABA, Taxation Section of ABA, New York City Estate Planning Council and the Advanced Sales Committee of LIMRA. She is a volunteer hearing panelist for CFP Board's Disciplinary and Ethics Commission. Public speaking engagements include; the AALU, International Forum, Business Enterprise Institute, LIMRA Advanced Sales Forum, and various Estate Planning Councils in addition to AXA Conferences.

Ron A. Rhoades, J.D., CFP®
Private Wealth Manager, Joseph Capital Management, LLC
From 2001 to the present, Ron has served as Director of Research, Chief Compliance Officer, and Chairman of Joseph Capital’s Investment Committee. He has been frequently quoted in publications and has authored several books, white papers, and articles relating to investment management and portfolio construction. Ron has made presentations to both federal and state securities regulators in Washington, D.C., in recent years on issues relating to the fiduciary duties of investment advisers and financial advisors. Ron received a J.D., with honors, from the University of Florida College of Law.

Robert M. Rosh
Vice-President & Associate General Counsel, New York Life Insurance Company
Bob is the chief attorney for the Agency Department, and advises on all agent distribution issues, securities issues, and investment adviser issues. Bob previously managed all types of litigation nation-wide for New York Life. Bob is also an Adjunct Professor of Insurance Law at St. Johns Law School and New York Law School. Bob received a Ph.D. in Political Science from the State University of New York at Binghamton and a JD from Columbia University School of Law. Immediately after law school Bob clerked for the Hon. Frank X. Altimari on the United States Second Circuit Court of Appeals. Before joining New York Life in 1995, Bob was a litigation Associate at Debevoise & Plimpton in New York.

Melanie Senter Lubin
Maryland Securities Commissioner
NASAA Board Member
Melanie was appointed Maryland Securities Commissioner in September 1998. Ms. Lubin came to the Maryland Securities Division, Office of the Attorney General, in 1986, and was Deputy Securities Commissioner from 1992 to 1998. Ms. Lubin also has served the Division as Chief of the Investment Adviser/Broker-Dealer and Securities Registration Units. During her tenure with the Division, Ms. Lubin’s responsibilities focused primarily on the regulation of financial professionals including broker-dealers, investment advisers and financial planners. Ms. Lubin is in her second term as a member of the Board of Directors of the North American Securities Administrators Association (NASAA), and currently chairs its Central Registration Depository/Investment Adviser Registration Database (IARD) Steering Committee. She also serves on NASAA’s Federal Legislation project group. Ms. Lubin chaired the IARD development project for NASAA and worked on the NASAA project group that drafted amendments to state law to address changes caused by the National Securities Markets Improvement Act of 1996 and the Investment Advisers Supervision Coordination Act. In August 2004, Ms. Lubin was the first recipient of NASAA’s Investment Adviser Distinguished Service Award and in May 2006 received NASAA’s Blue Sky Cube, the top honor that the association awards. Ms. Lubin holds a bachelor's degree from the University of Maryland and a law degree from the University of Baltimore, where she was chair of the Moot Court Board. She has published articles in The Investment Lawyer, the Law Library Journal, the MICPEL Basic Securities Law course book, the ABA's State Regulation of Securities Newsletter, and other legal and business publications. Ms. Lubin is a frequent speaker at local and national business and professional meetings, has appeared on CNN, Wall Street Week, and FoxNews on the subject of states' regulation of investment advisers and financial planners, and has testified as an expert in several cases involving state regulation of securities.

Michael P. Shaw, Esq.
Managing Director, Professional Review and Legal, CFP Board
As Managing Director of Professional Review and Legal, Michael coordinates the Professional Review Department’s investigative and enforcement responsibilities with the adjudicatory function of CFP Board’s Disciplinary and Ethics Commission to ensure that CFP® professionals adhere to the high standards of ethical conduct established in CFP Board’s Standards of Professional Conduct. He also manages the work of CFP Board’s legal department, protects the organization’s intellectual property, including its CFP® certification marks, and serves as Corporate Secretary of the organization. Before joining CFP Board in 2007, Michael worked at NASD (now known as the Financial Industry Regulatory Authority or FINRA), where he held positions of progressive responsibility, including an appointment as Senior Counsel in the Office of Regulatory Policy. He also served as Counsel at Monumental Life Insurance Company, a division of AEGON, and is a former Northwestern Mutual® agent. Michael holds a Bachelors degree in Economics from Marquette University and a law degree from the Catholic University of America in Washington D.C. He is licensed to practice law in the state of Maryland and has earned the designations Chartered Financial Consultant (ChFC), Chartered Life Underwriter (CLU) and Certified Regulatory Compliance Professional (CRCP). He formerly held the Series 7 securities license, and life and health licenses.