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CFP Board

March 20, 2013

Get Your Copy of CFP Board's Social Media Guide for CFP® Professionals

Do you want to incorporate social media within your financial planning practice, but aren’t sure how to get started?

To help CFP® professionals effectively use social media, CFP Board has created a resource document with tips for getting started with social media, best practices for enhancing a current social media strategy, and resources to help address related compliance issues. Download CFP Board’s Social Media Guide for CFP® Professionals >


Quick Tips: Samples from CFP Board’s Social Media Guide for CFP® Professionals

  • Listen. Paying attention to what others are saying on social media can help you improve your social media strategy, as well as identify opportunities for meaningful interaction with people in your network. A client’s Facebook post, for example, may relate to a major life change that affects his or her financial planning.
  • Monitor the “recommend” and “endorse” features on your LinkedIn profile, and remove recommendations or endorsements by colleagues or clients that may be construed as a testimonial and raise compliance issues.
  • Highlight your expertise by featuring the CFP® marks. Include the CFP® mark in the biographical statements and images featured on your social media pages.

 


Connect with CFP Board via Social Media

If you aren’t already following CFP Board on social media channels, we invite you to join CFP Board’s LinkedIn group. Become a member of the group to engage in discussions with others who share your interest in financial planning, to receive information about CFP Board news & events, and to share ideas and discuss topics related to the financial planning profession.

We also encourage you to engage with us on Twitter (@CFPBoard and @EleanorBlayney) or Facebook (CFP Board and our Consumer Advocate). These channels feature consumer-focused messages and links to financial planning information from news articles written by or featuring CFP® professionals, with posts on important financial topics that you might consider sharing with your followers.

Learn more about opportunities to stay connected with CFP Board via social media >


Display the CFP® Marks with Pride!

Interested in adding the CFP® mark to your social media accounts, website, business cards or other business materials? Access downloadable artwork for the CFP® marks from our Public Awareness Campaign Toolkit >

 

 

CERTIFIED FINANCIAL PLANNER BOARD OF STANDARDS, INC.
mail@cfpboard.org
P 800-487-1497 • F 202-379-2299 • CFP.NET
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Certified Financial Planner Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™, CFP® (with plaque design) and CFP® (with flame design) in the U.S., which it awards to individuals who successfully complete initial and ongoing certification requirements.