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News Advisory: on September 21, 2010, the Second Anniversary of U.S. Financial Crisis, CFP Board to Release the Consumer Guide to Financial Self-Defense

Sep 16, 2010

With Focus on Everyone from Your Next Door Neighbor to the Seasoned Investor to Celebrities and NFL Star Players, the General Services Administration, and the National Football Players Association Applaud CFP Board's Release of This One-of-a-Kind Document

September 16, 2010 — Two years after the financial crisis threatened to bring down the world economy and Bernie Madoff’s Ponzi scheme was exposed, the Certified Financial Planner Board of Standards is releasing a free guide to the public so that they know what to watch out for – ten “red flags” – when choosing and working with a financial advisor.


CFP Board will be joined by the National Football League Players Association (NFLPA) and GSA as well as a victim of financial fraud. The NFLPA will distribute the guide as part of its financial advisory service as well as promote it among players. The GSA is including the guide as part of its winter 2011 catalogue for distribution to the public (available November 2010).


WHAT: Certified Financial Planner Board of Standards releases its Consumer Guide to Financial Self-Defense – the ten “red flags” consumers need to know about when choosing and working with a financial advisor.


WHEN: Tuesday, September 21 at 1:30 p.m. EDT


The guide will be available at at the time of the event. Embargoed copies are also available upon request.


WHERE: You can join this live, two-way phone-based news conference at 1:30 p.m. EDT on September 21, 2010 by dialing 1 (800) 860-2442. Ask for the “consumer guide to financial defense" news event.



  • Kevin Keller, CEO, CFP Board

  • Eleanor Blayney, CFP® – CFP Board’s Consumer Advocate


  • Stuart Willoughby, Director of Agency Services and Outreach, Federal Citizen Information Center, Office of Citizen Services & Innovative Technologies, General Services Administration


  • Dana Hammonds, Director of Financial Programs and Advisor Administration, National Football League Players Association


  • Adela Pena of San Jose, California


    • Pena was a retiree and the victim of an advisor/broker/insurance agent who convinced her to put her life savings into a variable annuity after telling him she needed income distribution to live on. The annuity lost most of its market value and has left her with so little principal that she is now also living on Social Security income.



MEDIA CONTACT: Dan Drummond, CFP Board, Director of Public Relations P: 202-379-2252 M: 202-550-4372 E: Twitter: @CFPBoardmedia


EDITOR’S NOTE: An audio recording of the news event will be available on the Web as of 5 p.m. EDT on September 21, 2010 at




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CFP Board’s leadership and representatives are available for interviews and speaking engagements on personal finance, the financial planning profession, CFP Board and the CFP® designation.

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