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CFP Board Hires Tom Crowder as New Managing Director, Marketing and Business Development

Jun 10, 2010
Washington DC, June 10, 2010 — CFP Board announced today that veteran consumer marketing executive Tom Crowder will start work at its Washington, D.C. headquarters on June 14, 2010 as managing director, marketing and business development.

 

CFP Board created the new “managing director, marketing and business development” position to enhance its mission and efforts to increase public awareness of the CFP® certification brand through marketing initiatives and collaborative efforts with other organizations, including the major firms that hire or interact with CFP® certificants, and growing the number of CFP® professionals available nationwide to meet increased public demand.

Crowder brings senior-level marketing experience to bear in his new role with CFP Board. Over the course of his career, Crowder has helped advertising agency clients and corporate employers raise their visibility, build brands and increase sales. This experience makes him well suited to lead CFP Board's objective of building the CFP® brand as the recognized standard of excellence in personal financial planning.

Certified Financial Planner Board of Standards, Inc. Chief Executive Officer Kevin R. Keller said: “This is an important hire for CFP Board because it builds our capacity to communicate the value of working with a CFP® professional. Tom Crowder’s impressive consumer marketing credentials match-up perfectly with CFP Board’s priorities. We are confident that he will advance the CFP® certification brand as the recognized standard of excellence for personal financial planning.”

Before joining CFP Board, Crowder worked as vice president, marketing at Verizon where he led marketing and communication efforts including the successful launch of Verizon Freedom, Verizon’s bundled product offering cited by key analysts as the future of telecom industry marketing. Prior to joining Verizon, he held senior positions at J. Walter Thompson and other advertising agencies where his programs won many national awards and appeared on Advertising Age magazine’s annual best TV commercials list.

About CFP Board: The mission of Certified Financial Planner Board of Standards, Inc. is to benefit the public by granting the CFP® certification and upholding it as the recognized standard of excellence for personal financial planning. The Board of Directors, in furthering CFP Board’s mission, acts on behalf of the public, CFP® certificants and other stakeholders. CFP Board owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™ and in the U.S., which it awards to individuals who successfully complete CFP Board's initial and ongoing certification requirements. CFP Board currently authorizes more than 61,000 individuals to use these marks in the United States. For more about CFP Board, visit www.CFP.net.

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CFP® - The Recognized Standard of Excellence in Personal Financial Planning

EDITOR’S NOTE: A high resolution photograph of Tom Crowder is available upon request.

 

CONTACT:
Patrick Mitchell,
P:(703) 276-3266
E: pmitchell@CFPBoard.org

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Among clients who work with an advisor, 87% of those working with a CFP® professional are satisfied or very satisfied, compared with 72% of those who work with an advisor without certification.
Anyone can call himself a “financial planner.” Only professionals who meet CFP Board’s rigorous standards can call themselves CERTIFIED FINANCIAL PLANNER™ professionals.
The 2013 Household Financial Planning Survey shows that those with a financial plan feel more confident and report more success managing money, savings and investments than those without a plan.
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