WASHINGTON, DC – May 5, 2008 - Bankrate, Inc. (Nasdaq: RATE) and the Certified Financial Planner Board of Standards, Inc. announced today that they have formed a new relationship to benefit consumers. On Saturday, May 3, 2008, Bankrate.com began offering CFP Board’s searchable listings of CERTIFIED FINANCIAL PLANNER™ professionals to its visitors, which now number more than 60 million annually.
Visitors to Bankrate.com can search a nationwide database of over 37,000 CERTIFIED FINANCIAL PLANNER™ professionals by geographic radius or name. The CFP® practitioner listings reside in Bankrate’s new retirement channel, which provides comprehensive retirement strategies for consumers at different life stages.
“Bankrate has long advocated the use of highly-qualified financial planners,” said Thomas R. Evans, President and CEO of Bankrate Inc. “Bankrate’s CFP® practitioner listings will allow users to easily locate and connect with financial planners who meet and maintain CFP Board’s exacting standards.”
“Our new partnership with Bankrate reflects the core mission of Certified Financial Planner Board of Standards, Inc., which is to benefit the public by granting the CFP® certification and upholding it as the recognized standard of excellence for personal financial planning,” said Kevin R. Keller, CEO of CFP Board. “With its millions of financially-oriented visitors, Bankrate.com will also be an ideal avenue for providing the public with access to competent and ethical financial planners and to educate the public about CFP Board’s newly updated and strengthened Standards of Professional Conduct, which become effective July 1, 2008.”
View the listings here.
CFP® practitioners may update their contact information and make choices regarding their participation in the listings on Bankrate.com by logging in to their online CFP Board accounts at www.CFP.net/login.
About CFP Board: The mission of Certified Financial Planner Board of Standards, Inc. is to benefit the public by granting the CFP® certification and upholding it as the recognized standard of excellence for personal financial planning. CFP Board owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™ and federally registered CFP (with flame design) in the U.S., which it awards to individuals who successfully complete CFP Board's initial and ongoing certification requirements. CFP Board currently authorizes more than 57,000 individuals to use these marks in the United States.
About Bankrate, Inc. (Nasdaq:RATE): The Bankrate network of companies includes Bankrate.com, Interest.com, Mortgage-calc.com, Nationwide Card Services, Savingforcollege.com, Fee Disclosure and InsureMe. Each of these businesses helps consumers to make informed decisions about their personal finance matters. The company’s flagship brand, Bankrate.com is a destination site of personal finance channels, including banking, investing, taxes, debt management and college finance. Bankrate.com is the leading aggregator of rates and other information on more than 300 financial products, including mortgages, credit cards, new and used auto loans, money market accounts and CDs, checking and ATM fees, home equity loans and online banking fees. Bankrate.com reviews more than 4,800 financial institutions in 575 markets in 50 states. In 2007, Bankrate.com had nearly 60 million unique visitors. Bankrate.com provides financial applications and information to a network of more than 75 partners, including Yahoo! (Nasdaq: YHOO), America Online (NYSE: TWX), The Wall Street Journal and The New York Times (NYSE: NYT). Bankrate.com's information is also distributed through more than 500 newspapers.
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CFP® - The Recognized Standard of Excellence in Personal Financial Planning
Chris Wloszczyna, Director of Public Relations
Kayleen Keneally, Senior Director, Corporate Communications,