CFP Board survey finds credentials are important when choosing an adviser
A vast majority of Americans want their investment advisers to manage their wealth comprehensively and to possess designations demonstrating competence, according to a new survey.
The study, conducted on behalf of the Certified Financial Planner Board of Standards Inc., found that 84% of those polled said certifications are important when choosing an adviser. In addition, 91% “expect the advice they receive from a financial adviser to take into account their total financial situation.”
Nearly half of consumers — 48% — ranked “strong knowledge of financial planning" as the most important attribute in an adviser, followed by ethics (20%), years of experience (17%) and the ability to offer a range of financial products (11%). Read more >
Mark Schoeff, Jr.
August 20, 2013