News & Events

MAXXCAT_START

CFP Board in the News

[CFP Board Consumer Advocate Eleanor] Blayney[, CFP®] Gets Good Press for Planners

Feb 13, 2013
CFP Board Consumer Advocate in high demand among news media

Is it time to dive into the stock market?

That’s the question The Wall Street Journal posed to a group of experts this month including Eleanor Blayney, [CFP®,] the Consumer Advocate for the CFP Board, the group that awards the [CFP® certification] to qualified financial advisers.

Blayney is a member of a diverse panel for the Journal’s “Answers from the Experts” online feature. She also has been quoted in Money Magazine, SmartMoney, the Ladies’ Home Journal, Forbes and Kiplinger’s Personal Finance, among others. She says she hears from reporters about twice a week.

That kind of media exposure is exactly what CFP Board was seeking when CEO Kevin Keller created her consumer advocate position in 2009.

Blayney, a financial planner in Northern Virginia for more than 20 years, met Keller in 2008 during the financial crisis and the idea germinated. “We started talking about this concept of giving the CFP Board a face and a presence that was accessible to consumers,” Blayney said. “Never was it needed more.”

CERTIFIED FINANCIAL PLANNER™ [professionals] wanted to get the word out that they operate by a code of ethics and standards of practice, Blayney said.

So, time to take the plunge?

Blayney’s answer: Don’t “dive” and don’t react with fear and greed to the market’s ups and downs, but rather work with a qualified financial planner to set the right plan for you, and invest accordingly.

She added—and the truth may hurt here—“A lot of consumers have been waiting since 2008 or 2009 to ‘get back in,’ when in reality they should have never been out.”

CEO Update
William Ehart
February 13, 2013

Speaker's Bureau
CFP Board’s leadership and representatives are available for interviews and speaking engagements on personal finance, the financial planning profession, CFP Board and the CFP® designation.

Upcoming Events

Did You Know?

Among clients who work with an advisor, 87% of those working with a CFP® professional are satisfied or very satisfied, compared with 72% of those who work with an advisor without certification.
Anyone can call himself a “financial planner.” Only professionals who meet CFP Board’s rigorous standards can call themselves CERTIFIED FINANCIAL PLANNER™ professionals.
The 2013 Household Financial Planning Survey shows that those with a financial plan feel more confident and report more success managing money, savings and investments than those without a plan.
Let's Make A Plan
Don't address your finances individually. Pull your finances together with the help of a CFP® professional.