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Tweet-challenged? Bulk of Advisers Still Don't Use Social Media for Business

Feb 03, 2013

Spooked by compliance concerns, survey finds; lack of time also cited

Compliance concerns continue to keep most financial planners from using social networks such as LinkedIn, Twitter and Facebook for professional purposes.

Only 45% of advisers and planners said they use social media for work, even though nearly three-quarters of them use the sites personally, according to a [CFP Board] survey of 3,532 professionals with the CERTIFIED FINANCIAL PLANNER™ designation....

"It's absolutely imperative that advisers begin to embrace social media," said Kevin Keller, chief executive of the CFP Board. "The opportunity is in engaging with clients and raising an adviser's profile with prospective clients and depending on how it's implemented, positioning him or herself as a thought leader." Read more >

Investment News
Liz Skinner
February 3, 2013

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