Latest phase of $40 million campaign to raise public awareness

National Public Radio listeners are hearing an advertisement that encourages them to turn to a financial planner for guidance on their investments.

The NPR ad campaign, which began Monday and runs through mid-November, is the latest phase of an awareness campaign sponsored by the Certified Financial Planner Board of Standards Inc.

"It's a good demographic for potential clients of CFP® [professionals]," CFP Board chief executive Kevin Keller told reporters at the Financial Planning Association's annual conference in San Antonio. "They're our target market." Read more >

    Investment News
    Mark Schoeff, Jr.
    October 1, 2012