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CFP Board in the News

CFP Board Launches Ads on NPR

Oct 01, 2012

Latest phase of $40 million campaign to raise public awareness

National Public Radio listeners are hearing an advertisement that encourages them to turn to a financial planner for guidance on their investments.

The NPR ad campaign, which began Monday and runs through mid-November, is the latest phase of an awareness campaign sponsored by the Certified Financial Planner Board of Standards Inc.

"It's a good demographic for potential clients of CFP® [professionals]," CFP Board chief executive Kevin Keller told reporters at the Financial Planning Association's annual conference in San Antonio. "They're our target market." Read more >

    Investment News
    Mark Schoeff, Jr.
    October 1, 2012

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Did You Know?

Among clients who work with an advisor, 87% of those working with a CFP® professional are satisfied or very satisfied, compared with 72% of those who work with an advisor without certification.
Anyone can call himself a “financial planner.” Only professionals who meet CFP Board’s rigorous standards can call themselves CERTIFIED FINANCIAL PLANNER™ professionals.
The 2013 Household Financial Planning Survey shows that those with a financial plan feel more confident and report more success managing money, savings and investments than those without a plan.
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