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CFP Board in the News

CFP Board Ads to Hit NPR Airwaves This Fall

Aug 12, 2012

Seeking to increase brand awareness, encourage using planners

Public-radio listeners will be encouraged to turn to a [CERTIFIED FINANCIAL PLANNER™ professional] for investment guidance when advertisements touting CFP® [professionals] hit NPR this fall.

The Certified Financial Planner Board of Standards Inc. said last Friday at the group's conference in Washington that the radio spots, which will run Monday through Friday from Oct. 1 through Nov. 16, are the next step in a $40 million, four-year effort to raise awareness about the CFP® [certification].

Recognition Rises

A study released by the CFP Board on Aug. 13 shows that between April 2011 and this April, the number of people in a target audience who mentioned CFP® [certification] as a financial credential that they recognize rose by 7 points.

The number of people who said that working with a CFP® [professional] is "appropriate and beneficial for someone like me" rose 4 points in the total sample and by 7 points among those with $500,000 or more in investible assets.

"We're very pleased with the initial results," CFP Board chief executive Kevin Keller said in an interview. "The reaction of CFP® professionals as well has been very favorable." Read more >

Investment News
Mark Schoeff, Jr.
August 12, 2012

Speaker's Bureau
CFP Board’s leadership and representatives are available for interviews and speaking engagements on personal finance, the financial planning profession, CFP Board and the CFP® designation.

Did You Know?

Among clients who work with an advisor, 87% of those working with a CFP® professional are satisfied or very satisfied, compared with 72% of those who work with an advisor without certification.
Anyone can call himself a “financial planner.” Only professionals who meet CFP Board’s rigorous standards can call themselves CERTIFIED FINANCIAL PLANNER™ professionals.
The 2013 Household Financial Planning Survey shows that those with a financial plan feel more confident and report more success managing money, savings and investments than those without a plan.
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