"Consumers can be easily confused and misled by the alphabet soup of designations and certifications that are floating in the marketplace," said Kevin R. Keller, CAE, Chief Executive Officer of Certified Financial Planner Board of Standards, Inc. "However, those financial professionals who have obtained authentic accredited designations like the CFP® certification have acquired the knowledge and skills as well as the demonstrated competency to work with people to help them achieve their financial goals through personal financial planning." Read more > (PDF, 91KB)

Institute for Credentialing Excellence
June 28, 2012