When the Women Advisors Forum conference kicks off Tuesday in Boca Raton, Fla., it will be opened with a session from Eleanor Blayney, [CFP®], president of Directions for Women.

Blayney founded Directions for Women, which is based in McLean, Va., following her career as a financial planner to serve women consumers and the financial advisors working with them. She also serves as Consumer Advocate for the Certified Financial Planner Board of Standards.

In a talk titled "Our Clients, Ourselves," Blayney plans to address how advisors can better work with female clients, one of the fastest growing segments of the wealth advisory market. Read more >

Financial Planning
Lorie Konish
March 12, 2012