A lot more mass affluent investors know what a CFP[® professional] is than was the case just a few months ago. That's what an early study of the CFP Board's 4-year, $40 million advertising and brand awareness campaign shows, the board reported in a media briefing this week.
Just four months after the study launched back in April, 71% of mass affluent Americans surveyed were aware of the CFP® designation, up from 63% at the start of the campaign. Read more >
November 17, 2011