People who flip on their television today after dropping their tax checks in the mail may see an advertisement urging them to seek help in managing their money from a CERTIFIED FINANCIAL PLANNER[™ professional].
"This is an auspicious time to be out there, when people are thinking about their finances," Tom Crowder, CFP Board managing director of marketing and business development, told reporters today at a meeting at CFP [Board] headquarters in Washington.
In its creative approach, the CFP Board said that it is striving for unique look that will stand out from other financial advertising, which commonly is text heavy in print or features individuals talking about their financial situations on TV. Read more >
Mark Schoeff Jr.
April 18, 2011