The Certified Financial Planner Board of Standards is launching what is probably the largest public-facing ad campaign by a financial planning organization on Monday – and it's taking a risk to stand out in the crowded financial services marketplace.

The CFP Board shared the creative elements of the campaign with more than 1,100 CFP[® professionals] today (Thursday) in a webinar. The four-year $36 million campaign, which was funded by a major fee increase that angered some certificant holders, appears online, on TV and in print. CFP[® professionals] can download the advertising materials at www.CFP.net/toolkit and use them in their own practices. Read more >

RIABiz.com
Elizabeth MacBride
April 14, 2011