In an effort to raise awareness about the CERTIFIED FINANCIAL PLANNER™ certification and what it means to the general public, the CFP Board of Standards is introducing a $36 million branding campaign at an April 14 webinar.

The board’s goal is to make the CFP® certification for financial planners a household name for consumers, much like the term CPA has become the familiar designation for accountants. The campaign is targeting consumer perceptions of financial planners in the hopes of raising awareness of the fiduciary standard. Read more >

AdvisorOne
Joyce Hanson
April 5, 2011