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CFP Board in the News

Ads To Raise CERTIFIED FINANCIAL PLANNER[™ Professionals'] Profiles

Apr 05, 2011

The non-profit group that certifies financial planners envisions the day when [the] CFP[® mark] is as familiar an acronym as CPA, and is throwing $36 million into the effort.

The money is funding a four-year advertising campaign that starts rolling out over the next few weeks online, in national publications and on television. 

"We're trying to take what is already the best known financial planning designation and make it more broadly known," says Kevin Keller, chief executive of the Certified Financial Planner Board of Standards. 
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WSJ.com Broker’s World
Jennifer Hoyt Cummings
April 5, 2011

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Did You Know?

Among clients who work with an advisor, 87% of those working with a CFP® professional are satisfied or very satisfied, compared with 72% of those who work with an advisor without certification.
Anyone can call himself a “financial planner.” Only professionals who meet CFP Board’s rigorous standards can call themselves CERTIFIED FINANCIAL PLANNER™ professionals.
The 2013 Household Financial Planning Survey shows that those with a financial plan feel more confident and report more success managing money, savings and investments than those without a plan.
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