The non-profit group that certifies financial planners envisions the day when [the] CFP[® mark] is as familiar an acronym as CPA, and is throwing $36 million into the effort.

The money is funding a four-year advertising campaign that starts rolling out over the next few weeks online, in national publications and on television. 

"We're trying to take what is already the best known financial planning designation and make it more broadly known," says Kevin Keller, chief executive of the Certified Financial Planner Board of Standards. 
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WSJ.com Broker’s World
Jennifer Hoyt Cummings
April 5, 2011