A multimillion-dollar campaign to encourage investors to use credentialed financial planners to manage their money launches this week with a print advertisement in three business magazines.
The Certified Financial Planner Board of Standards Inc. is running a print advertisement in the May editions of Smart Money, Kiplinger's and Money. The publications will start hitting subscriber mailboxes as early as this week.
The print ad is the initial salvo in a campaign designed to increase awareness of the CFP[® certification]. The CFP Board … awards the CFP[® certification] to individuals who pass an initial exam and follow-up requirements. About 62,000 people have earned the CFP® mark…. The campaign will expand to national cable television networks and online media April 18. Read more >
Mark Schoeff Jr.
April 4, 2011