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CFP Board in the News

Perception Problem: Comparing Real Financial Planners with the Hollywood Versions, Like in the Movie Series 'Wall Street', Is Not Accurate

Jan 23, 2011

A recent study by the Certified Financial Planner Board of Standards indicates that when consumers hear what goes into the requirements to become a financial planner and the approach they take in offering financial advice, Americans are more willing to seek out their help.

In Mascagni's opinion, consumers don't really fully understand what financial planners do and the training required to work as a CFP[® professional].

"It's like working in any other profession," he said. "Unless you've received the professional services from a CFP[® professional], it's difficult to understand the benefits as well as the skills and experience a CFP[® professional] brings to the table. "

These findings helped form the basis of a national public awareness campaign, which will target affluent consumers age 35 to 64 with investment assets between $100,000 and $1 million. The CFP Board surveyed 7,000 CFP[® professionals] in 2010 and found a vast majority support the public awareness campaign.
Read more > (subscription required)

Mississippi Business Journal
Nash Nunnery
January 23, 2011
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Did You Know?

Among clients who work with an advisor, 87% of those working with a CFP® professional are satisfied or very satisfied, compared with 72% of those who work with an advisor without certification.
Anyone can call himself a “financial planner.” Only professionals who meet CFP Board’s rigorous standards can call themselves CERTIFIED FINANCIAL PLANNER™ professionals.
The 2013 Household Financial Planning Survey shows that those with a financial plan feel more confident and report more success managing money, savings and investments than those without a plan.
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