A recent study by the Certified Financial Planner Board of Standards indicates that when consumers hear what goes into the requirements to become a financial planner and the approach they take in offering financial advice, Americans are more willing to seek out their help.
In Mascagni's opinion, consumers don't really fully understand what financial planners do and the training required to work as a CFP[® professional].
"It's like working in any other profession," he said. "Unless you've received the professional services from a CFP[® professional], it's difficult to understand the benefits as well as the skills and experience a CFP[® professional] brings to the table. "
These findings helped form the basis of a national public awareness campaign, which will target affluent consumers age 35 to 64 with investment assets between $100,000 and $1 million. The CFP Board surveyed 7,000 CFP[® professionals] in 2010 and found a vast majority support the public awareness campaign.
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Mississippi Business Journal
January 23, 2011