CFP Board's Consumer Advocate,
Eleanor Blayney, CFP®

Eleanor Blayney, CFP Board’s Consumer Advocate, is the kind of financial adviser people need to hear from now. A holder of the CERTIFIED FINANCIAL PLANNER™ certification and a financial planning practitioner for over 20 years, Eleanor has seen it all. Recognized as one of the pioneers in the profession, Eleanor helped to shape the Financial Planning Practice Standards that guide the work of the more than 60,000 CFP® certificants across the U.S. Within her own firm, Eleanor focuses on helping women bridge the gap between financial capacity and confidence, which she believes is essential to good financial health.

Eleanor strongly believes that families of all income levels should have access to professional financial planning assistance and that the financial world is too complex to shoulder alone. She makes financially complex ideas and strategies accessible and understandable. And she understands the critical importance of enforceable ethical standards to foster the trust needed to provide financial advice.

A Word from CFP Board's Consumer Advocate

With the aftershocks of the global financial crisis still clear in our memory, and with little guarantee that relief is in sight, there’s no shortage of dismal news or cookie-cutter advice. American consumers are on an emotional rollercoaster – frightened and more susceptible than ever to inaccurate and misleading financial advice.

More than ever, it’s important for all Americans to take an active role in planning for the future they want. Managing your financial resources is an important part of any plan. Unfortunately, thousands of Americans are making ill-informed financial decisions they may come to regret, thinking that doing anything is better than doing nothing. What people need right now is access to a professional financial planner whom they can trust to act in their best interest – someone who is qualified by education, experience, and held to enforceable ethical standards.

As CFP Board’s Consumer Advocate and someone who has helped hundreds in similar situations, I am here to assure you you’re not alone and to give you the critical steps you can take right now to deal with your current financial situations and secure a healthier financial future. The resources below will help you identify the financial planning assistance to meet your needs and help you locate a qualified and ethical financial planner whom you can build a trusted, long-term relationship. You don’t have to go it alone!

Eleanor Blayney, CFP®
consumeradvocate@CFPBoard.org

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