February 16, 2015: CFP Board enters its fifth year of consumer advertising to raise awareness of the importance of working with a CFP® professional. In 2015 we are continuing with the successful “DJ” TV campaign, using both 30- and 15-second commercials, and introducing a new print ad and new online banners that stress the importance of working with “the highest standard” of financial advisor. The new ads feature people who take chances with extreme hobbies but stress that you shouldn’t take any chances with your finances by not working with an advisor who is not CFP® certified. The ads lead the reader to LetsMakeAPlan.org to search for a CFP® professional. All the ads are available on the Public Awareness Campaign toolkit to download.
NPR Sponsorship Message 1: Message 1 (MP3 audio file; 265KB)
NPR Sponsorship Message 2: Message 2 (MP3 audio file; 268KB)
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