Radio Advertising - CFP Public Awareness Campaign Toolkit

For CFP® Professionals

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Radio Advertising

Radio advertising is an important part of CFP Board's Public Awareness Campaign to increase awareness of CFP® professionals. During 2016, radio ads and sponsorship messages will air on popular NPR shows such as "Morning Edition" and "All Things Considered," as well as ESPN's "Mike & Mike" radio show and TV simulcast.

Past NPR radio spots are posted below as an example. To listen to an ad, click to open in your media browser. To download the file to your computer, right-click (Command-click on Mac) and select "Save As…"

Sample Script

A sample script based on the :15 second national NPR sponsorship is below. This can be edited for use on your local NPR station, podcast or other audio appearance.

Support for [NPR] comes from [insert name] C-F-P, on behalf of Certified Financial Planner professionals. Committed to the highest standard in personal financial advice to help plan for major life events and reaching financial goals. At Let’s Make A Plan dot org.
Download the script (PDF, 50KB)
Click to open the file in your browser. To download the file to your computer, right-click (Command-click on Mac) and select "Save As…"

Need assistance for suggested edits? Your media representative will be able to help, or feel free to contact us at 800-487-1497.

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