In 2009, CFP Board assembled a Business Model Working Group to discuss the application of CFP Board’s Standards of Professional Conduct to specific situations and business models. This Working Group, comprised of representatives of nearly two dozen financial service firms that employ or contract with CFP® certificants, identified specific scenarios where additional guidance from CFP Board would be helpful. Following the Working Group’s discussions, CFP Board has developed the following multimedia presentations to assist CFP® certificants in understanding and complying with CFP Board’s Standards.
Understanding the Definition of Financial Planning and Material Elements of Financial Planning: Advice in a Single Subject Area
Sometimes CFP® certificants provide service as a resource to help clients in a single subject area. Scenario SS3 describes an employee benefits situation that does not involve financial planning or material elements of financial planning.