In April 2012, around the one-year mark of the campaign's launch, a brand tracking study confirmed that the campaign is having impact and positively moving awareness of and preference for CFP® professionals.
The study found statistically significant percentage point increases in consumer awareness amongst the campaign target as well as increases in the preference for CFP® professionals and increases in recognition of the CFP® marks, as compared to baseline numbers established at the start of the campaign. The 2012 brand tracking study and 2011 baseline study were conducted for CFP Board by IPSOS.
Nancy Kistner, CFP®, CFP Board's 2012 Chair-Elect, shared details on the study's findings during CFP Board's July 13, 2012, Business Update Webinar.