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Certification Updates

Forbes.com and CFP Board Help Affluent Consumers Locate Certified Financial Planner™ Professionals

Dec 16, 2008

Washington, DC, December 16, 2008 – Certified Financial Planner Board of Standards, Inc. (CFP Board) and Forbes.com (www.forbes.com) announced today that consumers will now be able to search for CERTIFIED FINANCIAL PLANNER™ professionals on the Forbes.com web site.

The CFP® professional listings can be accessed through Forbes.com’s Financial Adviser Network (www.forbes.com/advisernetwork), a new content section launched in October which provides comprehensive information and personal finance strategies for financial advisors and high-net worth investors at different life stages who are seeking relevant information.

CFP Board is a nonprofit organization that grants and enforces the CFP® certification, the recognized standard of excellence for personal financial planning. Visitors to Forbes.com can search a nationwide database of more than 58,000 CERTIFIED FINANCIAL PLANNER™ professionals by geographic location or name.

According to Matt Schifrin, vice president and editor of Forbes.com Newsletters and Forbes.com Personal Finance Channel, "The CFP® professional listings will allow Forbes.com’s users to easily locate and connect with financial planners who meet CFP Board's exacting standards."

“Today more than ever, people need a financial planner they know they can trust,” said Kevin R. Keller, CEO of CFP Board, "With its millions of financially savvy visitors, Forbes.com is ideally positioned to provide the public with access to competent and ethical financial planners and to educate the public about CFP Board's newly updated and strengthened ethical standards for CFP® professionals."

About Forbes.com Forbes.com (www.forbes.com), home page for the world’s business leaders and the No. 1 business news source in the world, is among the most trusted resources for senior business executives, providing them the real-time reporting, uncompromising commentary, concise analysis, relevant tools and community they need to succeed at work, profit from investing and have fun with the rewards of winning. Throughout the business day Forbes.com publishes more than 4,000 articles, delivering the best of Forbes journalism and that of its selected partners with all the immediacy, depth and interactivity that the Web allows. Forbes.com is part of Forbes Digital, a division of Forbes Media LLC. Forbes.com and affiliated properties – ForbesTraveler.com, Investopedia.com, RealClearPolitics.com, RealClearSports.com, RealClearMarkets.com and the Forbes.com Business and Finance Blog Network – together reach nearly 40 million business decision makers each month.

About CFP Board: The mission of Certified Financial Planner Board of Standards, Inc. is to benefit the public by granting the CFP® certification and upholding it as the recognized standard of excellence for personal financial planning. The Board of Directors, in furthering CFP Board’s mission, acts on behalf of the public, CFP® certificants and other stakeholders. CFP Board owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™ and federally registered CFP (with flame design) in the U.S., which it awards to individuals who successfully complete CFP Board's initial and ongoing certification requirements. CFP Board currently authorizes more than 58,000 individuals to use these marks in the United States. For more about CFP Board, visit www.CFP.net.

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CFP® - The Recognized Standard of Excellence in Personal Financial Planning

CONTACT:
Chris Wloszczyna, Director of Public Relations
CFP Board
P: 202-379-2252
E: cwloszczyna@CFPBoard.org

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