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So, you're gearing up for college: researching schools, filling out application forms, feeling slightly queasy every time you think about how much the next few years are going to cost. A little fear and trembling are certainly understandable. The average cost of attending a public in-state school for a year is about $9,500 (add $5,000 if you're going out-of-state). A private school can cost an average of about $21,500. Those price tags have risen 28% for public colleges and 25% for private colleges since 1993, according to the U.S. Department of Education's National Center for Education Statistics. Where's the money going to come from? Don't panic, says Martha Holler of Sallie Mae, a leading provider of student loans: "There's lots of free money out there, if you know where to look."
Are you an avid skateboarder? If so, the Patrick Kerr Skateboard Scholarship might be for you. All you have to do is write a 300-word essay on how skateboarding has positively influenced your life. The people at Patrick Kerr make four scholarship awards-one for $5,000 and three for $1,000-for the best submissions. Or maybe you're into duck calling. The Chick and Sophie Major Memorial Duck Calling Scholarship also presents four awards-ranging between $200 and $1,500-to high school seniors who can make the most persuasive duck calls. Be warned, though: one of the required quacks is a mating call! Or perhaps poker is your thing. If you're 18 years or older, you can enter the College Poker Championship and compete in an online tournament. The prizes are 1,000 scholarships, worth anywhere from $500 to $40,000.
I am not making any of this up. All of these scholarships, and roughly two-and-a-half million more, are available on the Sallie Mae College Answer Web site. College Answer is a comprehensive site that offers tips on everything from preparing financial aid applications to avoiding scholarship scams. The free scholarship search helps grant-hunters home in on potential scholarships. Just fill in a personal profile, and the database supplies you with a customized list of possible grant opportunities.
Holler's advice to anyone wanting to fund a higher education is simple: "Exhaust the free money first." Databases like Sallie Mae's scholarship search can help. Holler says there are grant opportunities in the most surprising places, including federal and state governments, employers, professional associations, educational institutions, ethnic organizations and religious denominations. Some are based on financial need; others are awarded on merit or special interests. And don't shrug off scholarships because you think you won't qualify, perhaps because you're not a straight A student or you think your family income is too high. According to the American Council on Education, the coordinating body for the country's higher education institutions, 13 million people apply for financial aid every year. But another eight million do not apply, and of that number some 1.5 million would qualify for scholarships of one sort or another. "A little research can make a big difference," Holler says.
The first step on the scholarship search is to complete the Free Application for Federal Student Aid (FAFSA) form. The FAFSA is the application that federal and state governments use to determine your eligibility for scholarships and grants. The FAFSA site also has a comprehensive guide to navigating the ins and outs of student financial aid. If you need help figuring out just how much money you will need, check out College Answer's school affordability analyzer. Enter your choice of schools, and the calculator returns information on the average cost of attending, the average financial aid awards offered, and how much you might be expected to pay out-of-pocket.
After you've collected all the free money you can get, you may discover you still need some extra funds to bridge the gap. Savings from summer and part-time jobs are crucial, especially for incidental living expenses such as transportation-as well as essentials like textbooks and double mocha cappuccinos. But if you still need a bigger chunk of cash, the next step is to borrow money under federally guaranteed loan schemes. These loans, available through Sallie Mae and many other financial institutions, offer the best terms and lowest interest rates. Parents, as well as students, can borrow under these schemes. And again, the loans are not awarded on the basis of financial need. People of all income levels can qualify.
"There's a lot of free money out there," Holler says, "and you don't have to be the quarterback of the high school football team or an academic scholar to get it." It helps if you're an expert skateboarder, master poker-player or champion duck caller, of course.

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