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How to Use the CFP® Certification Marks

The Guide to Use of the CFP® Certification Marks and CFP® Marks Use Quick Reference are available below for review and/or download. These files are in PDF format. To view these files you will need an Acrobat Reader plugin for your browser. The best way to view these files is with the latest version of Adobe Acrobat Reader.

Guide to Use of the CFP® Certification Marks

CFP® Marks Use Quick Reference

CFP® Marks Use Quick Reference
The purpose of this Quick Reference is to get you going in the right direction, quick. Please refer to the complete Guide to Use of the CFP® Certification Marks for all of the guidelines you must follow for proper use of the CFP® certification marks. When used, the trademarks must be displayed under strict use and reproduction guidelines, or their value as trademarks could be lost.

CFP®

  • Always use capital letters.
  • Never use periods.
  • Always use the ® symbol.
  • Always use with one of CFP Board's approved nouns: "certificant," "professional," "practitioner," "certification," "mark" or "exam."
  • Always associate with the individual(s) certified by CFP Board.

CERTIFIED FINANCIAL PLANNER™

  • Always use capital letters or small cap font.
  • Always use the ™ symbol.
  • Always use with one of CFP Board's approved nouns: "certificant," "professional," "practitioner," "certification," "mark" or "exam."
  • Always associate with the individual(s) certified by CFP Board.



  • Always use the three components of the flame design (flame, "CFP" and ®).
  • Always reproduce the flame design from original artwork.
  • Never alter or modify the flame design.
  • Always associate with the individual(s) certified by CFP Board.

Whenever possible, use one of the following taglines in materials that use one of the the CFP® marks.

CFP® MARKS ARTWORK TAGLINE



TEXT TAGLINE


Certified Financial Planner Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™ and CFP® (with flame design) in the U.S., which it awards to individuals who successfully complete CFP Board’s initial and ongoing certification requirements.



If you have questions about CFP Board’s trademark usage guidelines, or would like CFP Board to review business materials you are developing that feature the CFP® certification marks, please contact us at 800-487-1497 or trademark@CFPBoard.org

Wear Your CFP® Marks with Pride
Let the world know you hold CFP® certification by wearing this handsome embossed lapel pin, with a blue and black mark on a silver-colored metal background. The pins are available for $5.00 each (free shipping). Available exclusively to CFP® certificants.
 
Learn more and order from your online CFP Board account >