About CFP Board


Staff Details

Tom Crowder

Managing Director, Business Development & Marketing

Tom Crowder joined CFP Board in June, 2010. Mr. Crowder is in charge of building the CFP® certification brand, increasing the awareness of, the preference for and the use of CFP® certificants, and growing the number of CFP® professionals.

Over the course of his thirty year career, Mr. Crowder has worked across a number of categories both on the agency and client side. While at Verizon he led marketing and communication efforts including the successful launch of Verizon Freedom, Verizon's bundled product offering cited by key analysts as the future of telecom industry marketing. He also worked with the team named Sales and Marketing Management Magazine's "National Marketing Team of the Year."

Prior to joining Verizon, he held senior positions at J. Walter Thompson and other advertising agencies where his programs won many national awards and appeared on Advertising Age magazine's annual best TV commercials list. Mr. Crowder holds a B.S. Communications from the University of Tennessee with a major in Advertising.

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Did You Know?

Among clients who work with an advisor, 87% of those working with a CFP® professional are satisfied or very satisfied, compared with 72% of those who work with an advisor without certification.
Anyone can call himself a “financial planner.” Only professionals who meet CFP Board’s rigorous standards can call themselves CERTIFIED FINANCIAL PLANNER™ professionals.
The 2013 Household Financial Planning Survey shows that those with a financial plan feel more confident and report more success managing money, savings and investments than those without a plan.
Putting Your Needs First
CFP Board requires CFP® professionals to put their clients’ interests ahead of their own at all times.