About CFP Board


2014 Board Directors

V. Raymond Ferrara, CFP®, Board Chair

Ray FerraraRay is President and CEO of ProVise Management Group, LLC, located in Clearwater, Florida, a full-service financial planning firm which is a Registered Investment Advisor with the Securities and Exchange Commission.  ProVise is one of the largest financial planning firms in the country, and manages over $1 billion as of March 31, 2014.  Additionally, Ray is a Registered Principal with FINRA and a Certified Financial Planner.  He serves on the Board of Directors for the CFP Board of Standards, Inc., as well as numerous community boards.  Ray served on the Board of Directors for the Financial Planning Association (FPA), National Advisor’s Trust Company (NATC), and as a Board observer for National Financial Partners, Inc.  Ray has spoken to many public and civic organizations and business conferences throughout the United States.  He has been quoted in numerous publications, including USA Today, New York Times, Wall Street Journal, Barron’s, Tampa Bay Times, and Business Week.  He has appeared on radio and television, speaking in his easily understood language with his relaxed, informal approach. For over ten years, he hosted radio’s "Talking Money™."  He has authored articles on numerous financial topics.  Ray was featured as one of America’s best financial planners in the book Secrets of the Wealth Makers, and was a recipient of the Lifetime Achievement Award from the Financial Planning Association of Tampa Bay.

Richard P. Rojeck, MBA, CFP®, 2014 Chair-Elect

Rich Rojeck is a Managing Director with Lincoln Financial Advisors, a broker-dealer, registered investment advisor and member of Lincoln Financial Group. He has over 30 years experience in the personal financial and investment planning profession. Prior to launching a financial planning practice in 1981, Rich served six years in the U.S. Navy which included two deployments and a faculty assignment at the Surface Warfare Officer School. He ultimately attained the rank of Lt. Commander.

Rich maintained a financial planning practice for over 30 years working principally with high net worth business owners. He has been recognized as among America’s best financial advisors. During this period, he also held various leadership positions with the firm.  

Rich earned a B.S. degree in Business Administration from Oregon State University, an MBA from San Diego State University and is a CFP® professional. He served on the national board of the International Association for Financial Planning from 1993 to 1999, and was the organization’s President and Chairman. During his tenure, he helped lay the groundwork for the creation of what is now known as the Financial Planning Association, of which he has been a member since its founding. In 2009, he was elected to the board of CFP Board of Standards and is the 2014 Chair-Elect. Locally, Rich serves on the gift planning advisory boards of the University of California, San Diego as well as the San Diego Foundation.

Rich often serves as an expert resource to the media and speaks frequently to both industry and public groups.

Rich and his wife, Joji, have three children and reside in San Diego, California.

Blaine F. Aikin, AIFA, CFA, CFP®

Blaine Aikin is the Chief Executive Officer of fi360. Previously the Chief Knowledge Officer and Director of Training for fi360, he is the primary architect of the AIFA program and a major contributor to the development of the Fiduciary Excellence concept that is at the heart of our products and services. He is the author of numerous articles on the subjects of fiduciary responsibility and investment management, and the author of the monthly Fiduciary Corner column in InvestmentNews magazine. In 2011, he was named to Investment Advisor magazine's IA25 list of the most influential people in the investment advisory community. Blaine received his Master of Public Management and Policy degree from the Heinz School of Carnegie-Mellon University. Upon graduation from CMU, he was selected for the prestigious Presidential Management Intern Program which involved management assignments in the U.S. Department of Treasury and the U.S. Senate. He subsequently served as Budget Officer for Prince William County, Virginia. Blaine then entered the private sector in professional financial management.  He earned the CERTIFIED FINANCIAL PLANNER™ certification (CFP® certification) and Chartered Financial Analyst (CFA) designations and served as a principal and Chief Investment Officer of Allegiance Financial Advisors.  After providing contract training and consulting services for PNC Financial Services Group, Blaine became a Senior Vice President and Director of Product Development and Management for PNC Advisors. For several years, he also served as an adjunct faculty member of the College for Financial Planning; providing instruction in investment planning and other subjects leading to the CERTIFIED FINANCIAL PLANNER™ designation.

John R. Connell, CPA/PFS, JD, CVA

Mr. Connell has 36 years of experience specializing in business valuations, tax, financial planning and financially-orientated litigation support matters. John is a principal with the accounting firm Causey Demgen & Moore, Inc. in Denver, focusing on financial planning and litigation support matters.  Previously, John was a partner at Deloitte from 1981 to 1990, serving as the national director of financial planning from 1986 to 1990. He is licensed as a Certified Public Accountant, an attorney, a Certified Valuation Analyst (CVA) and a Personal Financial Specialist (CPA/PFS).

Charles Goldman

Charles GoldmanCharles Goldman, with executive experience across a range of industries, is recognized for effectively turning around and building successful businesses through major growth initiatives, cost containment and by building world-class service organizations. 

Mr. Goldman is president and chief executive of AssetMark Inc. (formerly Genworth Wealth Management). Mr. Goldman has executive experience across a range of industries, is recognized for effectively turning around and building successful businesses through major growth initiatives, cost containment and by building world-class service organizations.  Prior to AssetMark, Mr. Goldman was President of Fidelity Investments, Custody & Clearing, where he was responsible for three of Fidelity’s businesses: National Financial, a leading correspondent clearing provider for banks, broker dealers and insurance companies; Fidelity Institutional Wealth Services, a leading custodian for Registered Investment Advisors; and Fidelity Family Office Services, which custodies assets for Single Family Offices.  Within the role, Mr. Goldman defined new strategies for the businesses including a complete redesign of the service models, delivered new technology platforms and improved the cost structures for each business. Prior to joining Fidelity, Mr. Goldman built his reputation over eight years at The Charles Schwab Corporation where he held several key leadership positions including COO and then head of Schwab Institutional, the nation’s largest custodian for Registered Investment Advisors.  Responsible for all aspects of the business, including strategic development and daily operations, Mr. Goldman’s accomplishments include achieving compound average growth rates over the period of 2005 through 2008 for revenue of 15%, pre-tax margins of 23% (from 39.5% to more than 50%), net new assets of 17% and growing market share from 30.4% to 35.4%. With his emphasis on client service, Mr. Goldman also increased the company’s Net Promoter Score (a key client satisfaction measure) to a world class level of 58%, earning Schwab the best client service reputation in the industry. Mr. Goldman was previously President and Chief Operating Officer of Paramount Farms, Inc. a privately held $250 million packaged Food Company, where he grew the business, increased margins and cut costs. He was also asked to serve jointly as the President of Paramount Citrus Association the largest grower and packer of citrus in the Sunkist Cooperative.

Mr. Goldman received his Bachelor of Science degree in finance, magna cum laude, from the University of Southern California in 1987.  He also received his MBA with honors in general management from the University of California, Los Angeles in 1991.

Mike R. Greene, CFP®

Mike GreeneMr. Greene is the senior vice president responsible for the financial planning business at Ameriprise Financial Services, based in Minneapolis. Before coming to Ameriprise in 2002, Mike worked at McKinsey & Company, CNH Global N.V. and served as engineer officer in the U.S. Army. He received his MSc in Economics from the London School of Economics and his BS in Mathematical Economics from the United States Military Academy.



Robert Hayden, JD, CFP®

Mr. Hayden is an attorney and a CFP® practitioner. He is currently Co-Managing Member of Total Alignment Wealth Advisors, LLC – a multi-family office firm with offices in DC and NYC and administrative offices via an affiliated firm in Southern NJ. As part of the Total Alignment design, Mr. Hayden has also established The Law Office of Robert M. Hayden, PLLC, where he primarily handles basic legal matters that are related to the wealth planning needs of Total Alignment’s clients. Prior to the formation of Total Alignment in early 2013, Mr. Hayden was Vice President in the Financial Planning division of Lenox Advisors, Inc., where he provided comprehensive wealth planning advice to high net worth individuals and families. Prior to Lenox, Mr. Hayden worked in the Family Office International group at a bank and in the estates group at a law firm. Mr. Hayden has been published in two law journals and was a speaker at the American Bankers Association’s “Advanced Trust Forum,” where he spoke about Fiduciary Liability. Currently, Mr. Hayden is pursuing an M.B.A. during weekends at NYU’s Stern School of Business. He is also a member of The Estate Planning Council of New York City, a member of The Financial Planning Association® and an adjunct faculty member at New York University, where he teaches Financial Planning. Mr. Hayden is licensed to practice law in New Jersey, New York and the District of Columbia, and is currently seeking licensure in Texas.

Susan Hirshman CFA, CPA, CFP®

Susan HirshmanMs. Hirshman is a financial advisor with Morgan Stanley Wealth Management. Formerly, she held a position at Fieldpoint Private and is president of SHE LTD, a consulting firm focused on enhancing the financial literacy of women globally. Prior to her work at Fieldpoint Private, she was a CPA with a global accounting firm.  In addition to being a CPA (certified public accountant) she is also a CFA (chartered financial analyst) and a CFP® (certified financial planner.)  Susan has often been a speaker at Wealth Management Conferences throughout the country, has been quoted in numerous publications (Wall Street Journal, NY Times, Forbes, Kiplinger’s etc), interviewed on various TV and radio- business news shows (CNBC, CNN, FOX, ABC etc) and is the author of– Does this Make My Assets Look Fat? – a women’s guide to  finding financial empowerment and success.

Eva I. Kampits, Ph.D.

Dr. Kampits is executive director of MDS, Inc.  She consults and develops resources for educators, practitioners and policy leaders concerned with strengthening education at all levels (kindergarten through university) both regionally and globally.

Formerly, she was a director at the New England Association of Schools & Colleges, Inc. Founded in 1885, it is the nation’s first and oldest regional accrediting association, serving nearly 2,000 member institutions in New England and more than 175 American/international schools in over 70 nations. She has over three decades of experience in varied roles beginning at M.I.T. (Artificial Intelligence Laboratory, Laboratory for Computer Science) followed by service as a chief academic officer of a liberal arts college.  A graduate of Harvard College, she holds a Ph.D. from Boston College. Over the past decade, she has increasingly spoken at forums for international policy and education leaders, including Harvard’s Kennedy School of Government and the School of Education.  She is a recipient of Harvard’s Albert H. Gordon ’23 Award (2011) and the Joseph R. Hamlen ’04 Award (2008).

Arthur Laby

Arthur LabyArthur Laby is Professor of Law at Rutgers University and former Assistant General Counsel of the U.S. Securities and Exchange Commission. Professor Laby teaches securities regulation, business organizations, investment management regulation, and fiduciary law. His research focuses on the regulation of investment advisers and broker-dealers, conflicts of interest, and the fiduciary relationship.

Professor Laby is a frequent speaker in the United States and abroad and has published numerous articles in scholarly and practitioner-oriented journals. Professor Laby is active in a wide range of projects related to financial services regulation. He is a member of an International Working Group preparing a study of the comparative law of asset managers. He regularly advises business and policy professionals about the implications of financial regulatory reform and he has worked with prominent law firms on regulatory, compliance, and enforcement matters, with an emphasis on counseling financial services clients. Before joining the Rutgers faculty, Professor Laby served for nearly ten years on the SEC staff in the Office of International Affairs, the Division of Investment Management, and the Office of General Counsel. In his most recent position as Assistant General Counsel, he advised the Commissioners, the General Counsel, and the SEC’s operating divisions on legal, policy, and administrative law issues raised by SEC rulemakings and enforcement matters.

Professor Laby is a magna cum laude graduate of Boston University School of Law, where he was an editor on the Law Review. He is a magna cum laude graduate of the University of Pittsburgh and was elected to Phi Beta Kappa. After graduating from law school, he clerked for the Honorable J. Frederick Motz, United States District Court for the District of Maryland.

Thomas C. Nelson, Ph. D.

Tom NelsonThomas C. Nelson, former chief operating officer at AARP, has been Share Our Strength’s president since September 2011. Nelson oversees the day-to-day manage­ment of the organization, including working with the organization’s executive and senior teams to implement a strate­gic growth strategy. 

While at AARP, Nelson led the build-out of its state strategy in all 53 states and territories. He also led the reinvention of the AARP Foundation, which today serves those at risk of falling through our nation’s safety net as they struggle to meet their most basic needs.

Nelson has a long history of service to civic organizations including the National Hispanic Council on Aging where he currently serves as Chair of the Board and serving on the Board of ProInspire which is building the next generation of nonprofit leaders. Nelson also serves as Adjunct Professor at George­town University’s McDonough School of Business, teaching in the MBA program about nonprofit leadership and manage­ment. He also serves on the Board of Counselors for the Davis Gerontology School at the University of Southern California. Nelson holds a Ph.D. from the Univer­sity of Southern California and an M.A. from Columbia University. Share Our Strength®, a national non­profit, is ending childhood hunger in America by connecting children with the nutritious food they need to lead healthy, active lives. Through its No Kid Hungry® Campaign— a national effort to end childhood hunger in America by 2015—Share Our Strength ensures children in need are enrolled in effective federal nutrition programs; invests in community organi­zations that fight hunger; teaches at-risk families how to cook healthy, affordable meals; and builds public-private partner­ships to end childhood hunger, at the state and city level.

Share Our Strength engages the culi­nary, business and media communities; consumers and citizen-activists; founda­tions; nonprofits; and policymakers to support No Kid Hungry. Since its found­ing in 1984, Share Our Strength has raised more than $315 million, funded more than 1,000 groups around the world working to end child hunger, and earned a reputation as one of America’s most effective nonprofits. Learn more at Strength.org.

G. Joseph Votava, Jr., JD, CPA, CFP®

Joe VotavaMr. Votava serves as the chief executive officer for Seneca Financial Advisors, LLC.   With over 30 years of experience, Joe provides comprehensive financial planning services to clients, with a focus on taxes, investments, employee benefits and estate planning.  Previously, Joe was a partner at Nixon Peabody, LLP, an international law firm, where he served corporate executives and closely held businesses. A well-known figure in the financial planning community, Joe has served as past chairman of the national board of directors for the Financial Planning Association and of CFP Board’s Public Policy Council, and has participated in a variety of forums to promote financial planning globally. He has also served as past chairman of the board of trustees for the National Endowment for Financial Education.  Joe is licensed as a Certified Public Accountant and as an attorney in New York State and Washington DC, and holds a New York State life and health insurance license.

Kimberly Wright-Violich 

Wright-Violich is currently a principal and co-founder in an impact investing and philanthropic advising firm and acting president of Echidna Giving. Echidna Giving is a social impact LLC that was founded by the first employee at Google. The organization is committed to improving girls’ education in the developing world. Wright-Violich also teaches and lectures about impact investing and strategic philanthropy at the University of California’s Haas School of Business.

Previously, Wright-Violich was the CEO and President of Schwab Charitable for 11 years, where she grew the organization from a start-up to $3.5 billion in assets.

A graduate of Stanford University, Wright-Violich also serves as a volunteer leader for other organizations including the Boards of the University of California-Berkeley’s Haas School of Business, Center for Nonprofit and Public Leadership; World Affairs Council of the Bay Area; Cancer Prevention Institute of California; and Global Citizen Year.

Kevin R. Keller, CAE

Kevin Keller is chief executive officer of Certified Financial Planner Board of Standards, Inc. (CFP Board), which currently authorizes nearly 71,000 individuals in the U.S. to use the CFP® marks. 

Since joining CFP Board in May of 2007, Mr. Keller has:

  • Directed the organization’s move from Denver to    Washington,D.C.     

    • Led CFP Board to affirm its important relationship with FPSB by becoming a member organization of FPSB and participating fully on FPSB’s working groups.
    • Established CFP Board as a strong advocate for consumer and investor protection by implementing a fiduciary level of accountability on those individuals who use the CFP® mark in the delivery of financial planning services.
    • Built a public policy infrastructure to ensure policy makers understand and appreciate the benefits to the public of a credentialing model built on examination, education, experience and ethics predicated on the fiduciary duty of care – the baseline standards for CFP® certification.
    • Led the reengineering and implementation of the organization’s disciplinary and enforcement process to increase transparency and accountability, with the objective of assuring a process that is fair to participants and credible to the public.
    • Reinvigorated CFP Board’s relationships with the large firms that employ CFP® professionals and encouraged firms to institutionalize the CFP® certification in their hiring and training practices.
    • Launched CFP Board’s first major public awareness campaign to increase consumer understanding of financial planning and CFP® certification as the highest standard for financial planners.”

    Prior to joining CFP Board, Mr. Keller spent 16 years with the Association for Financial Professionals (AFP) as senior vice president and chief operating officer. He earned the Certified Association Executive (CAE) credential in 2000 and holds a B.S. in agriculture and an M.S., both from Ohio State University.

    Did You Know?

    Among clients who work with an advisor, 87% of those working with a CFP® professional are satisfied or very satisfied, compared with 72% of those who work with an advisor without certification.
    Anyone can call himself a “financial planner.” Only professionals who meet CFP Board’s rigorous standards can call themselves CERTIFIED FINANCIAL PLANNER™ professionals.
    The 2013 Household Financial Planning Survey shows that those with a financial plan feel more confident and report more success managing money, savings and investments than those without a plan.
    Putting Your Needs First
    CFP Board requires CFP® professionals to put their clients’ interests ahead of their own at all times.